ABOUT THE BRAND
Every collection exists in the space between rural memory and urban reality, between survival skill and luxury garment.
We refuse the industry’s split between casual and luxury. To me, luxury is not spectacle — it’s patience, skill, and care. Whether it’s a hand-knit sweater made from American wool or a properly cut coat, each piece is designed to stay, not just be seen.
Our knitwear carries forward a tradition passed down through generations of women in the Flood family, reframed as contemporary clothing. Our garments are made with intention - crafted in the U.S., sourced responsibly, and rooted in the belief that accessible clothing deserves the same respect as runway showpieces.
Becca Flood is an ongoing attempt, not a finished statement.
A quiet rebellion against formulas. A practice of making clothes that last in style & function.
ABOUT THE FOUNDER
Becca Flood is a designer and writer with a BFA in Fashion Design from Parsons School of Design and a BA in Literary Studies from The New School.
Her work has been presented during New York Fashion Week and featured in leading publications, including recent press mentions that recognized her as a designer to watch for her balance of narrative depth and modern wearability.
Raised in a small rural town and now based in New York City, Becca brings together two worlds often seen as opposites. She is committed to honoring the craft traditions she inherited, telling stories from overlooked places, and pushing fashion beyond spectacle into substance.