ABOUT THE BRAND
Becca Flood is a New York-based fashion brand that explores the tension between tradition and experimentation, craftsmanship and concept. With roots in the rural Northeast and a commitment to storytelling through clothing, the brand reimagines knitwear, casualwear, and handmade garments as vessels for memory and meaning. Becca Flood made its New York Fashion Week debut with a collection shaped by both rural resilience and urban edge — a quiet rebellion against trend-chasing and disposability. Grounded in sustainability, local production, and the re-democratization of craft, each piece is designed to stay, not just be seen.
ABOUT THE FOUNDER
Becca Flood is a Fashion Designer & Multi-Media Storyteller raised in the rural Hudson Valley whose work aims to rewrite cliche aestheticizations and outdated stereotypes of modern rural America (and the women within it). Her work stands to prove that rural designers and their work can be held to the same level of intrigue, intellect, and sophistication as that of the more urban focused designer. She is a graduate of Parsons School of Design with a BFA in Fashion Design and Eugene Lang College of Liberal Arts with a BA in Writing, focused on fiction. In Summer 2021 she was awarded the CFDA Suntchi Image Maker Scholarship in recognition of her visual storytelling abilities.