ABOUT THE BRAND
The Becca Flood brand is for the brilliant, eclectic, and eccentric. The angry little girls and hilarious women.
The brand was founded in 2019 in a NYC dorm room amongst roommates who warned against. The first collection was outerwear, the second was T-Shirts. Sometimes I sell gowns, sometimes I sell sweaters. The goal is meld fantasy and function, pride and vulnerability, humor and truth.
Reject trend, embrace authenticity.
ABOUT THE FOUNDER
Becca Flood is a Fashion Designer & Multi-Media Storyteller raised in the rural Hudson Valley whose work aims to rewrite cliche aestheticizations and outdated stereotypes of modern rural America (and the women within it). Her work stands to prove that rural designers and their work can be held to the same level of intrigue, intellect, and sophistication as that of the more urban focused designer. She is a graduate of Parsons School of Design with a BFA in Fashion Design and Eugene Lang College of Liberal Arts with a BA in Writing, focused on fiction. In Summer 2021 she was awarded the CFDA Suntchi Image Maker Scholarship in recognition of her visual storytelling abilities.