Becca Flood is a Fashion Designer & Multi-Media Storyteller raised in the rural Hudson Valley whose work aims to rewrite cliche aestheticizations and outdated stereotypes of modern rural America (and the women within it). Her work stands to prove that rural designers and their work can be held to the same level of intrigue, intellect, and sophistication as that of the more urban focused designer. She is a graduate of Parsons School of Design with a BFA in Fashion Design and Eugene Lang College of Liberal Arts with a BA in Writing, focused on fiction. In summer 2021 she was awarded the CFDA Suntchi Image Maker Scholarship in recognition of her visual storytelling abilities.
CAN WE REST HERE is Becca Flood’s premier collection of ready-to-wear, designed with the pre-fall climate of Hudson Valley, NY in mind. Each garment was designed with the intention of not only existing in the thin line of balance between urban study/work and Flood’s rural upbringing, but also attempting to bridge them.
Producing this collection by Flood’s own hand was a cathartic undertaking, as it gave her something tangible to alter and rework as she attempted (and is still attempting) to understand the complex differences between rural vs. urban histories, as well how fashion, education, and life as a whole functions differently within each community type. The bulk of the research done focused specifically on the relationship between the rural Hudson Valley and New York City, as the two areas were bonded long before either was colonized.
The collection does not intend to glorify rural living nor the history of rural spaces, but rather to showcase an example of a rural-raised designer’s potential with hopes that the stories coming out of rural communities can be heard and regarded with the same value as those coming from city and suburban folk.